BARATR Food Industry

With more than 25 years of experience in the production of various food products, with the aim of increasing brand awareness, this brand developed its brand identity and made changes in its visual identity.
In this way, after the brand strategy, the phase of changing the visual elements of the brand began. At first, the English name of the brand was removed from the sign and a completely English sign was designed for it so that it can be used in export products. Also, using the graphic form inside the sign as the main visual element of the brand, all contact points were designed. From brochures to exhibition counters and brand patterns.

by THE Branding Agency, 2022
Consultant and strategist: Dr. Farzad Moghaddam
Head of brand research: Dr. Shahrzad Chitsaz
Project Manager and brand strategist: Mojtaba Kheradyar
Art Director and Logo Redesign: Mojtaba Hassanpour
Visual Guideline Designer: Mahshad Heidari
Visual Guideline Compilation: Mahshad Heidari, Faeqe Davami