
The Faratrah project began with research and brand strategy, progressing to the design phase through the development of a brand architecture for the parent brand and its sub-brands. In this phase, the logo was redesigned due to the merging of Faratrah and the misalignment of previous visual elements with its new strategy and identity. The logo design drew inspiration from the shape of steel profiles, combined with the letter “F”, the initial of the brand’s name.
Subsequently, the design structure of the brand’s advertising, product catalog, company profile, stationery set, and other visual elements was developed. This aimed to create a unified identity between the parent brand and its sub-brands, making the new structure of Faratrah understandable and accessible to the audience.