By producing various leather products, Figoricco tried to create a distinction in quality and attractiveness among competitors. In the design of the Figoricco leather products brand logo, to evoke the naturalness of the products, with the combination of the letter F and the head of a deer, leather and a sense of naturalness were displayed at the same time. By combining this symbol as a brand pattern and using it in different cases of visual identity, it has helped to create a unified and repeatable image in the brand.

by THE Branding Agency, 2022

Consultant and strategist: Dr. Farzad Moghaddam

Project Manager and brand strategist: Masoud Daneshfar

Art Director and Logo Redesign: Mojtaba Hassanpour

Visual Guideline Designer: Mahshad Heidari

Visual Guideline Compilation: Mahshad Heidari, Faeqe Davami