By producing various leather products, Figoricco tried to create a distinction in quality and attractiveness among competitors. In the design of the Figoricco leather products brand logo, to evoke the naturalness of the products, with the combination of the letter F and the head of a deer, leather and a sense of naturalness were displayed at the same time. By combining this symbol as a brand pattern and using it in different cases of visual identity, it has helped to create a unified and repeatable image in the brand.
by THE Branding Agency, 2022
Consultant and strategist: Dr. Farzad Moghaddam
Project Manager and brand strategist: Masoud Daneshfar
Art Director and Logo Redesign: Mojtaba Hassanpour
Visual Guideline Designer: Mahshad Heidari
Visual Guideline Compilation: Mahshad Heidari, Faeqe Davami