With a history of two decades of activity in the coffee industry, Melo brand developed and implemented a branding project in order to differentiate itself from its competitors and have a greater impact on its audience. This project started by completely changing the old logo and turning it into a modern logo with a high readability concept and a cup of coffee in the O of the name, as well as repeating this idea in the letter “V” of the Persian logo. Further, by presenting all the brand items as well as its pattern design, the brand’s contact points with the customer were covered to make it more effective than before.

By Iran Brand Makers Group

Consultant and  brand strategist: Dr. Farzad Moghaddam

Project Manager: Ravin Khosravi

Art Director and Designer: Mojtaba Hassanpour