Blue Morpho clothing brand changed its visual identity with the strategy of creating a luxurious and up-to-date brand. In the main concept of the brand logo, the focus has been on creating the association of a butterfly and emphasizing on the design of clothes, which has used linear forms as an association of sketching and designing clothes. For different formats, the use of the logo is also considered by changing the thickness and number of predicted lines.
Art Director and Designer: Mojtaba Hassanpour