Life Star energy drink with the character of the witch brand, intended to convey this character to the audience. This work started with the naming and by using the word star, part of this magic became a reality. In the design stages of the brand, an attempt was made to make this association look bolder by placing the star shape in the logo and also by creating the visual element of star-shaped shapes on the bottle. The use of purple tone is also done in the same direction.
by THE Branding Agency, 2022
Consultant and strategist: Dr. Farzad Moghaddam
Project Manager and brand strategist: Mojtaba Kheradyar
Brand Strategist: Mehdi Razpour
Art Director and Designer: Mojtaba Hassanpour
Logo Design: Faezeh Norouzi
Visual Guideline Designer: Mahshad Heidari