Sarochi needed an element of this culture to evoke the Italian feeling of the brand. The chosen symbol of the brand is derived from the step motifs of ancient Roman pottery, which, while having harmony and proportion, has a beautiful visual format. In the logotype of the brand, it has been relying on the attractive and evoking font with originality. In choosing the color, it has been tried to convey the sense of luxury to the audience by using dark navy and combining it with a little gold.