Kidana was named by combining the word “kid” meaning baby and “ana” in Turkish meaning mother. Kidana clothing and baby accessories brand, with the aim of designing an attractive identity for young mothers, designed its visual identity with the concept of happiness and diversity. The variety of colors and designs of the products, inspired by the shape of the rainbow, and happiness and vitality were represented in the logo by choosing the Helvetica Rounded font.

In the design pattern of this brand, by repeating the logo form, we reached a strong and repeatable Visual element, which was used in some of the brand’s items. By creating large branches and providing all products related to babies from pregnancy to 4 years of age, this brand provided a comprehensive place for mothers to meet all their needs with a convenient purchase.