The Elite brand designs gold and jewelry for the high-level audience, and it was necessary for them to be the main theme in the visual identity of this class. In order to create a distance between competitors who are known in this industry with gold and black colors, dark green color was used for the brand so that the uniqueness of the brand is more tangible for the audience. Also, in the design of the brand logo, by combining the letters E and J and displaying these two letters in the form of a diamond, an attempt was made to make the structure of jewelry more prominent in the visual elements of the brand.